From earlier chapters, we recall the performance of digital communication systems to be evaluated by bit error rate (BER). Influenced by the development of modern probability theory and statistical decision theory, communication theory has been developed to evaluate the performance of digital communication systems and to design more effective systems meeting the need from engineering. The first...

This article aims to investigate how consumers feel about digital marketing messages before making a purchase. 198 respondents the research solely utilised conventional lines of communication and refrained from using channels while purchases. The essay outlines benefits not communicating digitally. Additionally, uses cluster analysis identify client categories that use methods.