Journal of Marketing Research Vol. XXXVII (February 2000), 102–112 *Duncan I. Simester is Associate Professor of Management Science (email: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Birger Wernerfelt is Professor of Management Science (e-mail: [email protected]), all at the Sloan School of Management, Massachusetts Institute of Technolo...

Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...

Vol. XLVI (December 2009), 816–831 816 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Robert Zeithammer is Assistant Professor of Marketing, Anderson School of Management, University of California, Los Angeles (e-mail: [email protected]). Peter Lenk is Professor of Operations Management Science and Marketing, Stephen M. Ross School of B...

Agriculture is different from industry and plays a significant role in the economic development of a nation. India’s prosperity depends upon the agricultural prosperity. There are many kinds of agricultural products produced in India and the marketing of all these farm products generally tends to be a complex process. Agricultural marketing involves many operations and processes through which t...

Vol. XLVIII (February 2011), 128 –139 *Lan Luo is Assistant Professor of Marketing, Marshall School of Business, University of Southern California (e-mail: [email protected]). The author greatly appreciates P.K. Kannan, Babak Besharati, and Shapour Azarm for their valuable inputs to this research. She also thanks the four anonymous JMR reviewers and seminar attendants at the 2006 INFORMS Ma...

This study aims to investigate the formal and informal attributes of founding entrepreneurs contributing to venture growth. The study found significant relationship between venture growth and entrepreneurs with high personal initiative, focused on specific competency areas within operations, finance, marketing and human resources. In operations, founding entrepreneurs are found to be concerned ...

A business can leverage the potential of the Internet to enhance the effectiveness of its competitive strategy as well as the efficiency of its operations. While the former has received considerable attention in literature, there is a dearth of research on the later. This paper focuses on leveraging the Internet for enhancing the efficiency of a business’ marketing operations. We propose an org...

Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...

T foreword and the subsequent four invited articles were commissioned by Eric T. Bradlow while Editorin-Chief of Marketing Science. The foreword was written in four parts; each part covers a different aspect of the Workshop on Quantitative Marketing and Structural Econometrics. The workshop was cosponsored by Columbia Business School, Duke University, the University of California at Los Angeles...