BACKGROUND This study investigated the relation between social desirability and self-reported physical activity in web-based research. FINDINGS A longitudinal study (N = 5,495, 54% women) was conducted on a representative sample of the Dutch population using the Marlowe-Crowne Scale as social desirability measure and the short form of the International Physical Activity Questionnaire. Social ...

The present research explored when observing gaze shifts of another person, involving both the observer and a specific object, enhances desirability of the gazed-at object. Specifically, we offer an initial attempt to test the idea that a three-step sequence consisting of direct gaze at the observer, followed by object-directed gaze and then by direct gaze at the observer, cues the desirability...

BACKGROUND Bias due to social desirability has long been of concern to evaluators relying on self-report data. It is conceivable that health program evaluation is particularly susceptible to social desirability bias as individuals may be inclined to present themselves or certain health behaviors in a more positive light and/or appease the course leader. Thus, the influence of social desirabilit...

Traditional micro-economic theory assumes that consumer preferences are independent of market forces like supply, demand, and price. However, this assumption is inconsistent with psychological research on commodity theory (Brock 1968). This research has found that scarcity enhances the desirability of experiences and objects. Two studies were conducted to test the possibility that these scarcit...

background: for the controlling of hospital infectious, keeping hospitals' environmental health in a good condition is of importance. keeping environmental health situation of hospitals in a good condition is very important to control of hospital infectious. a descriptive survey was performed at the all nine hospitals of kermanshah university of medical sciences, iran, in 1998. methods: the dat...

The factors in self-report inventories measuring the five-factor model (FFM) correlate with one another although they theoretically should not. Study 1 showed, across three different FFM-questionnaires, that almost all of the common variance between factors can be attributed to a single general factor related to social desirability. In Study 2, simple rephrasing of items from a FFM-questionnair...

Research on achievement goals has demonstrated that mastery goals positively impact achievement-related outcomes, but paradoxically hold an inconsistent relation with academic achievement. We hypothesized that this relationship depends on the reason why students endorse mastery goals--namely, to garner teachers' appreciation (social desirability) or to succeed at university (social utility). Fi...