The purpose of this study is to establish a decision model of search engine ranking for providing administrators to improve the performances of websites for satisfying the needs of users. To probe into the interrelationship and influential weights among criteria of SEO, and evaluate gaps to achieve the aspiration level of implementation in real world, this research utilizes a new hybrid MCDM mo...

Decision-Making Trial and Evaluation Laboratory (DEMATEL) methodology has been proposed to solve complex and intertwined problem groups in many situations such as developing the capabilities, complex group decision making, security problems, marketing approaches, global managers, and control systems. DEMATEL is able to realize casual relationships by dividing important issues into cause and eff...

If System Dynamics (SD) models are constructed based solely on decision makers' mental models and understanding of the context subject to study, then the resulting systems must necessarily bear some degree of deficiency due to the subjective, limited, and internally inconsistent mental models which led to the conception of these systems. As such, a systematic method for constructing SD models c...

The social impact assessment of large-scale projects could help effectively control, prevent, or mitigate possible negative impacts caused by such projects, and thus has been gradually developed nationally and internationally. However, due to some inherent problems, conventional index assessment system could not accurately measure and evaluate the social impact over local communities. As a new ...

Pairwise comparison matrix as a crucial component of AHP, presents the preference relations among alternatives. However, in many cases, the pairwise comparison matrix is difficult to complete, which obstructs the subsequent operations of the classical AHP. In this paper, based on DEMATEL which has ability to derive the total relation matrix from direct relation matrix, a new completion method f...

Fuzzy Cognitive Maps (FCMs) have successfully been applied in numerous domains to show relations between essential components. In some FCM, there are more nodes, which related to each other and more nodes means more complex in system behaviors and analysis. In this paper, a novel learning method used to construct FCMs based on historical data and by using data mining and DEMATEL method, a new m...

This paper presents a group multi-criteria DEMATEL and VIKOR decision analysis method with interval type-2 fuzzy sets. In order to compare normal fuzzy trapezoidal numbers, we convert them into crisp values using graded mean integration representation. By a case study for selection of business intelligence platform, we prove that the proposed combination is a feasible solution that can work wit...