Purpose The unprecedented growth in the volume, variety and velocity with which data is generated collected over last decade has led to spread of big phenomenon. Organizations have become increasingly involved collection analysis improve their performance. Whereas focus thus far mainly been on from customers, topic how collect also those who are not yet customers overlooked. A growing means int...

the telecommunications industry plays an important role in providing ict services to a wide range of customers. in addition to individual customers, corporate customers also are user of these services and have an important role to make return on investment for telecom companies (telcos). therefore, this group of customers should not be ignored by any reason. this is where the telecom companies ...

Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...