Introduction This paper focuses on an important, yet uncharted phenomenon in international business marketing, the utilization of references. The idea that references play an important part in business marketing is generally taken for granted. Most issues of business magazines like Business Week and Business Strategy Review contain anecdotal evidence of the essential role of references in such ...

The paradigm shift from ̳data-centered pattern mining‘ to ̳domain driven actionable knowledge discovery‘ has increased the need for considering the business yield (utility) and demand or rate of recurrence of the items (frequency) while mining a retail business transaction database. Such a data mining process will help in mining different types of itemsets of varying business utility and demand....

The paradigm shift from 'data-centered pattern mining' to 'domain driven actionable knowledge discovery' has increased the need for considering the business yield (utility) and demand or rate of recurrence of the items (frequency) while mining a retail business transaction database. Such a data mining process will help in mining different types of itemsets of varying business utility and demand...

The paradigm shift from ‘data-centered pattern mining’ to ‘domain driven actionable knowledge discovery’ has increased the need for considering the business yield (utility) and demand or rate of recurrence of the items (frequency) while mining a retail business transaction database. Such a data mining process will help in mining different types of itemsets of varying business utility and demand...

Portland General Electric (PGE) is one of only a few electric utilities in the United States actively conducting evaluations their pilots support transportation electrification (TE). This article offers insights into PGE’s efforts to provide EV-related outreach and education its customers. The also examines interest use public charging infrastructure, particularly among network company (TNC) dr...

W develop, estimate, and test a response model of order timing and order volume decisions of catalog customers and derive a Bayes rule for optimal mailing strategies. The model integrates the when and how much components of the response; incorporates the mailing decision of the firm; and uses a Bayesian framework to determine the optimal mailing rule for each catalog customer. The Bayes rule we...

Automatic Meter Reading (AMR) is the remote collection of consumption data from customer’s utility meters over telecommunications, radio, power line and other links. AMR provides water, electric and gas utility service companies the opportunity to streamline metering, billing and collection activities, increase operational efficiency and improve customer service. The AMR system consists of thre...

Risk relief services (RRSs), as complementary to online trust promoting services, are becoming versatile options for risk reduction in online consumer-to-consumer auctions. In this paper, we identify factors that affect the behavior of buyers in an online auction market who had to either adopt or not adopt online escrow services (OES). An experimental C2C auction system with embedded decision s...