Mobile service usage has become an important research topic in the field of MIS. In the past decade, research results have important implications for marketing managers with regard to the development of mobile services or advertising content employed to increase a consumer’s intentions to use. We consider that a customer is not only a service user, but also the partner of a firm. Therefore, we ...

A model that has been proposed to investigate the continued IT usage behavior is the Expectation-Confirmation Model in IT Domain (ECM-IT). This paper proposes an extension to the ECM-IT that incorporates perceived ease of use; provide empirical evidence for the utility of the extended ECM-IT; and deepen our knowledge about the factors affecting the continued IT usage behavior. The extended ECM-...

There are now available a number of new subscription services that comprise a dual pricing system of a monthly access fee (rental) and a per-minute usage charge. Examples include cellular phones, the Internet, and pay TV. The usage and retention of such services depend on the absolute and relative prices of this dual system. For instance, a moderate access fee but a low-usage charge might initi...

Digitization in banking to the cashless society by providing as non-cash transactions. In other hand a result of survey showing low penetration internet usage for online money transfer wrong services. This article, has purpose describe post-usage behavior. The author uses descriptive design solve problem users transfers. Today, e-banking services are considered one factors that customer express...

Social shopping communities provide online platform for customers to communicate their opinions and exchange product information. In this study, we explored the factors driving customer information sharing behavior in social shopping communities. We proposed and empirically tested an integrative theoretical model of customer information sharing based on social capital theory. We adopted an empi...

in this research the relation of salesperson interactional behaviors with customer and salesperson performance is investigated. also the relation of idealized influence behavior, inspirational motivation behavior, intellectual stimulation behavior, individualized consideration behavior and smart selling behavior with salesperson performance, regarding vowel and pictorial products is studied. in...

This study aims to determine organizational citizenship behavior’s impact on customer loyalty and quality of services. That is to examine, organizational citizenship behavior of nurses and patients (customers) of the Kermanshah province hospitals by two hypotheses. Population comprised of 1524 nurses which 544 nurses were selected as sample. Also sample of same size in a random way in a period ...

Web servers log data constitute an important resource to track users’ activity within a Web site, especially when organized and integrated with other sources of data on the so called clickstream data marts. These data marts support flexible and complex analyses, which are the basis to obtain great understanding of customer behavior and achieve efficient operation of electronic business initiati...