More and more literatures have researched the application of data mining technology in customer segmentation, and achieved sound effects. One of the key purposes of customer segmentation is customer retention. But the application of single data mining technology mentioned in previous literatures is unable to identify customer churn trend for adopting different actions on customer retention. Thi...

The process of “market segmentation” is a cornerstone of modern marketing and an essential task for relatively smaller seller organisations as they address themselves to markets much larger and more diverse than their limited output capacity. In mass consumer markets the process is, arguably, well developed and sophisticated. In industrial markets, it is generally acknowledged that the process ...

This paper investigates the impact of consumer preferences on intensity competition for companies in a duopoly market. A classical Hotelling’s problem will be different if consumers are allowed to distribute non-uniformly. New results established and conditions existence subgame perfect Nash equilibrium is identified through model that considers generic distribution preferences. strategy demons...

in today's competitive markets, with orientation companies towards customer satisfaction, customer relationship management (crm) is more complicated. the main question is how to identify profitable and key customers of company. companies can segmenting their customers into different groups based on the specific criteria by identify and analyzing the characteristics of their behavior. these...

one of the main problems in dynamic customer segmentation is finding the dominant patterns of customer movements between different segments via time. accordingly, we concentrate on the customer dynamics in this paper and try to find different groups of customers in transmissions between segments via time. the dominant characteristics of these groups are also investigated. to obtain this objecti...

The research aims to understand the types of customer groups shopping in supermarkets, segmentation customers is based on variables which impact decision-making their preference towards supermarkets. Cluster analysis performed a primary dataset collected form questionnaire. questionnaire consists that can influence customers' In total 86 respondents did participate data collection. was piloted ...