Customer value analysis is critical for a good marketing and a customer relationship management strategy. An important component of this strategy is the customer retention rate. Customer retention rate has a strong impact on the customer lifetime value, and understanding the true value of a possible customer churn will help the company in its customer relationship management. Conventional stati...

T past few years have seen increasing interest in taking the notion of customer lifetime value (CLV) and extending it to value a customer base (with subsequent links to corporate valuation). The application of standard textbook discussions of CLV leads to calculations based on a single retention rate. However, at the cohort level, retention rates typically increase over time. It has been sugges...

With the pandemic grabbing up places all over world, decline in businesses, macro and micro, is inevitable. Among these businesses retail sector which plays an important role for any economy. Retail covers basic necessities that a human being needs. 
 dependent on many factors drive sales of company most vital one customer retention. eruption technology it highly to underscore importance s...