Omnichannel retailing has been getting more and more attention as people’s buying habits become more diverse. BOPS (Buy-on-line, Pick-up-in store) is an important pattern of Omnichannel retailing which has significant impacts on a cross-selling effect and inventory decisions. This paper explores this implementation with cross-selling from a perspective of inventory management by developing and ...

Fredrik Thuring, Jens Perch Nielsen, Montserrat Guillén, Catalina Bolancé * Cass Business School, City University, London, United Kingdom, [email protected] (corresponding author) Cass Business School, City University, London, United Kingdom, [email protected] Department of econometrics, RISC-IREA, University of Barcelona, Spain, [email protected] Department of econometrics, RI...

This stydy aims to provide an overview of a marketing program that is suitable for running business, especially franchise business during the COVID-19 pandemic, which has not yet been confirmed. To achieve this goal, researchers chose systematic literature review research method as in determining these goals. With collecting data through previous on scientific journal system with theme discussi...

Making farm decisions is difficult, especially making decisions about selling and pricing wheat in deregulated supply chains. This study, conducted prior to export deregulation, sought to identify which factors were important to northern New South Wales (NSW) wheat growers when they were making decisions about wheat selling and price risk, under production and market uncertainty. Key questions ...

With recent advances in information technology, most companies are amassing extensive customer databases. The wealth of information in these databases can be useful in identifying those customers most likely to purchase a new product and in predicting when this adoption may take place. This can assist database marketers in determining when individuals should be targeted for the promotion of a n...

Our team has won the Grand Champion (Tie) of PAKDD-2007 data mining competition. The data mining task is to score credit card customers of a consumer finance company according to the likelihood that customers take up the home loans offered by the company. This report presents our solution for this business problem. TreeNet and logistic regression are the data mining algorithms used in this proj...

A fundamental problem in business and other applications is ranking items with respect to some notion of profit based on historical transactions. The difficulty is that the profit of one item not only comes from its own sales, but also from its influence on the sales of other items, that is, the “cross-selling effect”. In this thesis, we draw an analogy between this influence and the mutual rei...

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space in particular for increasingly "servitizing" businesses. Providers aim at achieving competitive advantages, such as cross-selling and customization by leveraging customer relationships and customer knowledge. However,...