Recently, a dual reinforcement process to contextual discounting was introduced. However, it lacked a clear interpretation. In this paper, we propose a new perspective on contextual discounting: it can be seen as successive corrections corresponding to simple contextual lies. Most interestingly, a similar interpretation is provided for the reinforcement process. Two new contextual correction me...

This paper studies the strategic aspects of contextual advertising. Such advertising entails the display of relevant ads based on the topic of the content a consumer views and takes advantage of the possibility that consumers’ content browsing preferences are indicative of their product preferences. The results show that contextual targeting impacts advertiser profit in two ways: first, adverti...

The design time specification of dynamic processes can be time-consuming and error-prone, due to the high number of tasks involved and their context-dependent nature. Such processes frequently suffer from potential interference among their constituents, since resources are usually shared by the process participants and it is difficult to foresee all the potential tasks interactions in advance. ...

Research on ad copy design is well-studied in the context of offline marketing. However, researchers have only recently started to investigate ad copies in the context of paid search, and have not yet explored the potential of information cues to enhance customers’ search process. In this paper we analyze the impact of an information cue on user behavior in ad copies. Contrary to prevalent advi...

Scenarios are often proposed as a means of managing innovation in use-centred design. Here we discuss ‘how’. Scenarios allow design spaces to be mapped, both marking and pushing the boundaries of those spaces, and charting paths through the conceptual terrain therein. They achieve this through facilitating two modes of design discourse (backward and forward linking), and mapping the granularity...

Meyer originally raised the question of whether non-contextual hidden variable models can, despite the Kochen-Specker theorem, simulate the predictions of quantum mechanics to within any fixed finite experimental precision (Meyer, D. 1999. Phys. Rev. Lett., 83, 3751-3754). Meyer’s result was extended by Kent (Kent, A. 1999. Phys. Rev. Lett., 83, 37553757). Clifton and Kent later presented const...

This paper reports on a study of the content of LIS journals published in Australasia (e.g., Australian Library Journal, Fiji Library Journal, New Zealand Libraries, Singapore Libraries). The study’s purpose is to analyse how the content of Australasian LIS journals is affecting knowledge creation among the LIS community of professionals, technicians, academics and students in Australasia. The ...