In standard models with asymmetric information, the parties involved are assumed to have private information about their own characteristics. In the health insurance market, for example, customers are typically assumed to know more about their health status than insurers do, and if the customers use this information in deciding whether to buy insurance, we have a classic case of adverse selecti...

Until recently, brand identities were built by the firms via brand-image advertising. However, the flourishing of consumer communication weakened the grip of firms on their brands. The interaction between advertising and consumer communications and their joint impact on brand identity is the focal point of this paper. We present a model in which consumer preference for functional attributes may...

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This paper establishes a stylized fact: in a cross-section of American consumers, consumption is an extremely poor predictor of future income. The PSID now contains the majority of the lifetime income stream for an early cross-section of consumers. Under the assumption that consumption is a function of the expected present value of income, I invert this function and compare the realized present...

stability and structural change of iranian consumers' preference for tea commodities during 1988-2005 is investigated throughout the coarse of this study. to this end, nonparametric test of revealed preference has been utilized. results of weak axiom of revealed preference (warp) show that in 1995 a contradiction has been in observed consumers' preference for tea with the null hypothe...

This study aimed to provide marketing strategies based on the model and indicators of international life style and types of purchase decision making. Methodology of the research is descriptive-survey and it targeted to be applied research. Data were collected by both primary and secondary styles. Considering krejcie and Morgan’s table, statistical sample included 384 questionnaires for unlimite...