The above titled paper examined the Food and Drug Administration’s (FDA’s) warning letters and notice of violations (NOV) over a 10-year period. Findings from this content analysis reinforced what has been the primary issue for prescription direct-to-consumer advertising (DTCA) since its beginning, the fair balance of risk and benefit information. As opposed to another analysis in 2026 about th...

This manuscript addresses behavior change intentions and consumer risk perceptions in the context of uncertainty crisis such as Covid-19 pandemic. Based on theory planned health theories, a conceptual framework is developed that focuses role attitudes toward pandemic, their determinants public campaign conducted, resulting intentions. The empirical study, based an actual representative nationwi...