1 " The Effect of Brand Acquisition and Disposal on Stock Returns " Abstract Firms operating in consumer markets generally manage portfolios of brands and make corporate-level investment decisions regarding additions to and subtractions from their portfolio through brand acquisition and disposal. While a commonly observed phenomenon, we know little about the performance effects of firm decision...

We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities. In AMDS, the judgment task is adapted to the individual respondent: dissimilarity judgments are collected only for those brands within a consumers’ awareness set. Thus, respondent fatigue and subjects' unfamilia...

Luxury brands have been able to make a name for themselves more than 2 decades, and variety of perceptions involving brand name, price, quality, uniqueness, prestige etc., grew as well. This quantitative study aims analyze consumer behaviour towards luxury branded jewelries be instill desire purchase with the use survey. The significance is further delve into importance relations between variab...

Building on the Stereotype Content Model, this paper introduces and tests the Brands as Intentional Agents Framework. A growing body of research suggests that consumers have relationships with brands that resemble relations between people. We propose that consumers perceive brands in the same way they perceive people. This approach allows us to explore how social perception theories and process...

The presence and behavior of private labels add a significant dimension to price competition among the food system’s subsectors. Recent surveys in two college towns in Texas show a larger price difference between national brands and private labels than previous studies. The increase in price differences are attributed to “horizontal” and “vertica]” influences on priCeS and also to advertising a...

This article tests how well the information economics view of brand equity explains consumer brand choice in countries that represent different cultural dimensions. In this empirical analysis, the authors use survey and experimental data on orange juice and personal computers collected from respondents in Brazil, Germany, India, Japan, Spain, Turkey, and the United States. The results provide s...

Consumers choose from a relevant set of brands. Advertising encourages consumers to consider a brand as relevant. Price and other variables influence consumer choice among relevant brands. The authors examine how the explicit consideration of competitive response affects managerial recommendations and explore the interaction between price and advertising decisions. They consider coses in which ...

BACKGROUND New fitness trackers and smartwatches are released to the consumer market every year. These devices are equipped with different sensors, algorithms, and accompanying mobile apps. With recent advances in mobile sensor technology, privately collected physical activity data can be used as an addition to existing methods for health data collection in research. Furthermore, data collected...