Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well‐supported empirical generalizations in various areas of consumer behavior (microfindings). This re‐inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that te...

Anthropology is becoming an increasingly popular source from which to borrow tools to investigate marketing and consumer behavior. Not only do many anthropologists themselves conduct some marketing and consumer research, but more and more marketers are developing anthropological methods in their marketing practice and research. The anthropological approach focuses on the influences of culture a...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

abstract theories of behavior consumer deal with human behaviors as a being with will and purpose, so they are based on specific assumptions about the human nature and fundamentals of decision making. these assumptions often have ideological roots in different value systems consequently they are different in various these systems. the aim of this paper is to investigate these assumptions in the...

the main objective of this paper is to argue how the mobile phones have transformed the iranian lifestyle and how the arrival of mobiles has been a catalyst for revolting behavior, and has launched a new consumer behavior and has changed our relationships. the paper explains how the people's behavior has developed a whole new social code in iran. it is argued that the social value of being able...

This paper focuses on factors related to consumer complaint behavior tendency in Internet. Current literatures from home and abroad focus on how to improve consumer’s satisfaction and loyalty, while there are still relatively few researches on consumer dissatisfaction and complaint behavior. Based on the analysis of consumer complaint behavior tendency in Internet, this paper discusses the fact...