Heroes play collectivist or individualist roles in imagination and self-development. Representations of heroic figures in questionnaires given to French (n = 241) and Spanish (n = 227) samples of 10 and 15-year-olds were examined to assess the extent that heroes originated in digital media, and whether they were proximal or distal personalities. There is strong evidence that heroes in this samp...

To explore the issue of culture in persuasive technology, we identified strategies distinguishing individualist or collectivist audiences, and developed two versions of a prototype game. In this paper we report on a qualitative study of this game. The game concerned smoking cessation, and was set in a New Zealand context, where one version was designed for individualist New Zealand Europeans, a...

We carried out 3 studies in which methods to increase implicit life satisfaction in collectivist participants were investigated. In Study 1, participants were instructed to recall their day from a positive perspective, each day for a total of 17 days. While participants explicitly rated their lives as being less negative, this did not result in implicit life satisfaction changes in those partic...

For a limited period of time, exchange students study abroad in a host culture they may know little about, leaving behind their culture, social networks and institutions. In the current study, students going to collectivist countries and students going to individualist countries were investigated, to test if the different characteristics of the host cultures would produce different patterns of ...

One of the important features of this study is to examine the moderating effect of national culture on the bonding-commitment link. Results reveal that individualism moderates the bondingcommitment relationship. In more collectivist societies, social bonding has a stronger effect on commitment whereas in cultures characterized as individualistic, structural bonding has a stronger effect on comm...

Integrating more than 40 years of studies on locus of control (LOC), this meta-analysis investigated whether (a) the magnitude of the relationship between LOC and psychological symptoms differed among cultures with distinct individualist orientations and (b) depression and anxiety symptoms yielded different patterns of cultural findings with LOC. We included studies that examined global self-ra...

• Context: concern with individualism as a modern phenomenon; attempt to present an ethical defense of individualism; how to reconcile individualism with ethical concern for other members of society? Durkheim rejects both the utilitarian defense of individualism found in classical liberalism and the collectivist rejection of individualism advanced by the church, the military, and the authoritar...

Countries having a more individualist culture have enjoyed higher long-run growth than countries with a more collectivist culture. Individualist culture attaches social status rewards to personal achievements and thus, provides not only monetary incentives for innovation but also social status rewards, leading to higher rates of innovation and economic growth.