The aim of the paper is presentation of hybrid systems application in the support of decision processes including its practical application in such areas of business activity as marketing, production planning, retail banking. The considerations were directed at dynamically growing research area concerning hybrid cognitive architecture.

The image of a region or a city is an emerging topic in most debates about economic development strategies at the local and regional level. Image is mostly considered an element of area marketing –a very fashionable item in contemporary policy approachesand instrumental to define communication strategies. Like with products and services, however, image is never (only) the outcome of ad hoc acti...

Paired Associated learning (PAL) as part of the Cambridge Neurological Test Battery (CANTAB) is a task of great potential for disease research. The initial interest in this task was sparked by studies of patients with Alzheimer’s disease (AD) or mild cognitive impairment (MCI), often viewed as a prodromal form of AD. AD patients were highly impaired on PAL, more importantly, so were a sub-popul...

For close to a century, advertising and marketing researchers and practitioners the world over have diligently sought to understand just how advertising influences buyers' purchase decisions. At stake is the effectiveness of strategies developed in this multi-billion dollar industry. At the core of current understanding is the body of literature referred to as the hierarchy of effects. This lit...

In recent years, there has been a wealth of research examining the relevance of culture to consumer behavior. This chapter reviews a particular line of work within this larger body of research: work investigating the unique relevance of language. Our review finds that both structural features of language (properties of grammar) and lexical-semantic and phonological features of language (related...

10 APPLIED NEUROLOGY February 2006 www.appneurology.com Brain imaging markers have already emerged as important tools in the differential diagnosis of dementia. Parameters derived from brain imaging are being intensively examined as potential predictors to identify persons with only mild cognitive losses who will imminently decline and in whom the full dementia syndrome of AD will develop. As n...

The US population of persons 65 years older or older is expected to increase substantially in upcoming decades, moving from 43 million to 92 million by the year 2060.1 The prevalence of dementia and other cognitive disorders is predicted to rise substantially. Major population-based studies reported an average prevalence of mild cognitive impairment (MCI) of 18.9%. 2-7 The average incidence rat...

Technological advances are an opportunity for the regional culinary industry to develop along with development of marketing 4.0 which makes this subsector more competitive. Social media is one type digital that often used by business actors in promoting. One them implementing content marketing. Based on results study stated main purpose strategy increase customer engagement. This research a qua...

Marketing is an applied science that tries to explain and influence how firms and consumers actually behave in markets. Marketing models are usually applications of economic theories. These theories are general and produce precise predictions, but they rely on strong assumptions of rationality of consumers and firms. Theories based on rationality limits could prove similarly general and precise...

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to i...