AbstrAct Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. It is important to understand the differences in relationship orientations between people who have the propensity to stick to particular Web sites (" stayers ") and people who have the propensity to switch to alternative Web sites (" switchers "). Thi...

Digital watermarking protocols are the one, which have combined fingerprinting technique with watermarking, for embedding digital signal or watermark into an original multimedia object. Buyer-seller watermarking protocol is fundamentally applied to continue the digital rights of both buyers and seller. We proposed an identity-based buyer-seller watermarking protocol that encounters various weak...

Lemma 2. Let c < c' and k < k'. Under the advertising model, if a buyer with cost c' participates in the platform, the buyer with cost c also participates in the platform. If a seller with cost k' participates in the platform, the seller with cost k also participates in the platform. Moreover, if the seller with k' participates in the advertising service, the seller with k also participates in ...

From fast-food value meals to buy one get one free deals at the grocery store, bundled discounts are in virtually every market. Bundled discounts encompass several different discounts, but the most common understanding of bundled discounts occurs when multiple products are sold together for less than the total price of the products sold individually. Bundled discounts can provide a variety of e...

In a multilateral bargaining problem with one buyer and two heterogeneous sellers owning perfectly complementary units, we find that there exists an equilibrium which leads to inefficient delays when the buyer negotiates with the higher-valuation seller first and where players are extremely impatient. We also find that the buyer prefers to negotiate with the lower-valuation seller first, except...

Work and trade relationships are often governed by relational contracts, in which incentives for cooperative action today stem from the prospective future benefits of the relationship. In this paper, we study how reductions in clarity about the financial consequences of actions, induced by incomplete information about the costs of providing quality, affect relational contracts in buyer-seller r...

The authors define the constructs of seller relationship orientation and buyer relationship proneness and develop and validate corresponding measurement scales. They propose and empirically test a conceptual model relating the two constructs to relationship effectiveness measured as trust, commitment, and behavioral loyalty in a consumer environment.