Marketing professionals are paying more and attention to social media because it is among the most effective methods for communicating with customers about businesses. Despite its expanding significance, little investigation has looked at how marketing strategies affect consumers' awareness of brand. In this study, a conceptual framework proposed analysing characteristics customer loyalty perce...

The aim of this paper is two-fold. It focuses on the identification crucial elements business model for development start-ups and their potential to create innovation, as well influence network cooperation components model. canvas used illustrate research outputs. Additionally, aimed at identifying what expect from networks in which they exist (e.g., technological parks) terms creating appropri...