In this research, we conduct a comprehensive investigation of branding of web search engines, examining the effects brand image, brand knowledge, and brand relationship. Our research aim is to investigate the effect of brands on users’ perception of search engine performance in order to provide insights on search engines as services in this unique marketplace. We use a survey of 207 participant...

The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven dimensions of brand equity, which include physical quality, staff behavior, ideal selfcongruence, brand identification, life style-congruence, trust and environment. Questionnaire has been used to collect the data from the ...

This study focuses on the impact of two antecedents of retailer personality (grasped by five personality traits: introversion, conscientiousness, agreeableness, sophistication and disingenuousness), on trust and attitude toward the private brand, as well as on one major consequence of these three concepts, loyalty to the retailer. Data were collected through a natural experiment on a convenienc...

This study aims to investigate how positive emotion acts as a mediator between trust repair and trust within multichannel trust transfers. The study sample focuses on smartphone users. The results show that brand users’ initial level of trust transfers to telecom retailers and their services; moreover, positive emotion has a mediating effect between trust repair and trust.

consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers. the current study analyzes the impact of brand equity and brand elements on consumers' attitudes toward brand extension. the statistical population of th...

This research broadens the study of trust as it applies to developing stable relationships in electronic environments. Prior studies have investigated many aspects of trust, but few have looked at its incremental development. Previous empirical research identifies antecedents to initial perceptions of trust that may influence the progression of trust to deeper levels. More conceptual work ident...