the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to mai...

The organization of the vertebrate brain and its differentiation into functionally and anatomically distinct areas is based on early patterning and regional specification of the neural plate during embryonic development. Both vertical signals that emanate from the mesendoderm and planar signals travelling within the plain of the neuroectoderm itself are thought to be involved in neural plate pa...

This research examines the role that brand community plays in relationship between identification and loyalty. A theoretical framework was developed tested using an online survey of a UK professional basketball team. Study results reveal consumers’ has significant direct on both public private It also shows fully mediates consumer behavior towards brand, which is enacted publicly privately. The...

Standard accounts of the concept ‘modern brand’ consider it to have developed in late nineteenth century with second industrial revolution and a range unique characteristics, including personality its own be protected by law. Modern brands are considered succeeded proto brands, which relied essentially on quality origin for differentiation. To trace this path, standard build strong links betwee...

Abstract This study aims to explore, in the case of Over-The-Top (OTT) sector, Millennials’ perceptions brand experience relation well-established Netflix. In particular, work addresses a clusterization Millennials on basis their with brand. The first explores theoretical background, highlighting current perspectives industry and as strategic process for creating holistic customer value, achiev...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...