Two studies involving 26 behaviors were perforned to test four hypotheses. Between-participants and within-participants analyses of attitudes, subjective norms, behavioral intentions and actual behaviors suggested the following conclusions. First, consistent with Trafimow and Finlay (1996), the prediction of intentions from attitudes and subjective norms is better when within-participants analy...

The relationships among merit pay raises, trait positive affectivity (PA), and reactions to merit pay increases (pay attitudes and behavioral intentions) were explored in a longitudinal study of hospital employees. Drawing on signal sensitivity theory, the authors expected that PA would moderate the relationship between merit pay raise size and reactions to the increase such that pay raise size...

This paper proposes and tests a model using two dimensions of interactivity (machine and person) to predict consumers' intentions to purchase online. Analysis of the results of an online survey of 1,744 respondents revealed that machine interactivity is positively associated with online purchase intentions through its influence on physical telepresence, attitudes, perceived behavioral control a...

OBJECTIVES To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions. METHODS In a randomized experiment, women (n = 395) read either a loss- or gain-framed heart disease prevention message to test differential effects by risk factor status. RESULTS Messages significantly increased knowledge, self-efficacy an...

Purpose – The purpose of this paper is to examine whether the servicescape should be subsumed as a dimension within service quality conceptualizations or whether it is a unique construct in itself which precedes service quality evaluations and behavioral intentions. The authors both propose and operationalize this model and in doing so make a theoretical contribution by demonstrating how a deli...

Women in professional science, engineering, and technology (SET) are underrepresented in SET organizations, and companies have undertaken a multitude of initiatives to remedy the problem. The outcomes of these efforts have been mixed, and the underrepresentation of women in SET continues. In this study, we examined the correlates of middle managers’ intentions to hire, promote, develop, and ret...

Car use for commuting contributes to various environmental and traffic problems, such as pollution and congestion. Policies aimed at reducing commuter car use will be more effective when they target important determinants of car use and willingness to reduce it. This study examined whether variables reflecting self-interest (from the theory of planned behavior [Ajzen, I. (1985). From intentions...

A cancer diagnosis can trigger change in both lifestyle behaviors and mental health outcomes such as 'growth' and 'benefit-finding'. Assuming changes in mental health outcomes are based upon changes in specific behaviors, the Theory of Planned Behavior (TPB) may facilitate understanding of post-diagnosis change in physical and psychosocial 'health' behaviors. Adults (n = 130) < or =2 years post...

The purpose of this study is to explore consumers’ views on enterprises conducting relationship marketing through micro-blogging. The basis of this study is the base on commitment-trust theory with the influences of consumers’ satisfaction with the micro-blog page of enterprises, corporate images, commitment, trust, and sense of community on consumers’ behavioral intention. The result of this s...

IRCTC’s mobile ticketing was recently introduced in India. In studying its adoption, three competing attribute-sets are compared. This study aims to reveal the attribute-set best predicting its adoption. The research model was empirically tested and validated using SPSS. Four attributes from the DOI theory, four from the PCI theory, and four from Tornatzky and Klein’s meta-analysis significantl...