This paper highlights some confusion in the marketing literature concerning virtual communities of consumers which are initiated by companies in their web sites. Some researches in Marketing tend, indeed, to design any community within the official Website of the brand as a B2C virtual brand community. However, the paper notes that the passion to the brand, which is an essential characteristic ...

E-commerce changed the habits of the customers in recent 10 years. Analyzing the changes in customer’s demand and the characteristics of e-commerce in China more and more companies commit to the war online. Making scientific quantitative analysis on the factors to each other, the quantitative index system provides a broad prospect for development. What’s more, in order to solve the implementati...

Organizations are increasingly using websites not only to capture but also to build relationships with their desired markets. A clear understanding of how best to design effective B2C websites (for both e-commerce and eservice) is therefore vital. Despite its importance, research into the effectiveness of B2C websites remains highly fragmented and user-centric, ignoring the views of web-designe...

In this study, an online customer experience analysis model is proposed and empirically tested in the context of B2C. The focus of this research is to determine factors based on the online customer experience analysis on how to promote B2C. The results of the study indicated that the delivery system is one of key success factors for B2C that would encourage consumers to repurchase. Other factor...

Much published work over the years has pointed to the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. An undesirable by-product of this sometimes misdirected distinction is that managers working within B2B environments have generally not considered the use of what are seen as B2C techniques, such as multivariate statistical analysis. This article is stru...

This paper looks at the present standing of ecommerce in Saudi Arabia, as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands, needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing ...

This article develops and tests a model examining the relationship between firm globalization, scope of e-commerce use, and firm performance, using data from a large-scale cross-country survey of firms from three industries. We find that globalization leads to both greater scope of e-commerce use and improved performance, measured as efficiency, coordination, and market impacts. Scope of e-comm...

In the era of Internet+, electric business model has become the key to the success of e-commerce enterprises. B2C model has produced many well-known electrical business empires, such as Yahoo, Ebay, Amazon, and so on. At the same time, because of customers’ personalized needs, “consumer-driven” C2B electric business model has become a new growth point by many enterprises. B2C and C2B are the ma...

Customer Relationship Management (CRM) is a key element of modern marketing strategies. One of the most practical way to build useful knowledge on customers in a CRM system to produce scores to forecast churn behavior, propensity to subscribe to a new service... In AMEA zone (Asia, Middle East and Africa zone), the context of fierce competition may represent a higher percentage, and particularl...