INTRODUCTION The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concep...

One commonly used, though controversial, approach to conducting research on media audiences involves ratings analysis. Ratings analysis is the analysis of the audience size and composition data produced by audience measurement firms for use in both the commercial and noncommercial media sectors. Ratings data primarily are used by media outlets and advertisers to determine advertising rates, to ...

I will start with a question that constantly lingers in the back of my mind as an experience designer, “how do I define what I do in a simple way?” For me, the practice of ‘experience design’ is designing for people with the objective of engaging them in positive experiences. Designing for people and engaging them requires knowing and thinking about the people who might use the specific product...

We investigate the estimation of the size of a broadcast audience. We give the Maximum Likelihood (ML) estimators for different scenarios. Using Poisson approximation we obtain upper and lower bounds for the audience size. The ML estimators has closed-form expressions, so are the bounds. We treat the problem of a malfunctioning feedback flow control, where the sender is overwhelmed by feedback ...

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medical student at Dalhousie University in Halifax, Nova Scotia, wanted a central repository for his notes. Since he was lugging his laptop to class anyway, he figured putting them on a website made sense. And though his original motivation was to enhance his education, LaPierre thought his website could also help students across Canada and in other countries, especially those in resource-poor ...