Many studies have shown that pharmaceutical marketing affects prescribing choices. Studies that have assessed the effects of educational interventions on perceptions of pharmaceutical promotion have found mixed results. This study assesses the short-term effects of an educational intervention about marketing tactics on the attitudes and fund of knowledge of residents, medical students, and atte...

Evidently, the resurgence of COVID in a 2nd wave happened due largely to ‘Risk Compensation’ by community, exacerbated extreme risk behavior community. compensation’ or ‘Peltzman effect’, where there is an attitudinal shift underestimating and subsequent complacency observing measures almost axiomatic phenomenon this was being predicted case too(1). However scale, extent intensity re-surgence (...

This research investigates the influence of industry on electronic customer relationship management (ecrm) performance. A case study approach with two cases is applied to evaluate the influence of ecrm on customer behavioral and attitudinal loyalty along with customer pyramid. The cases covered two industries consisting of computer and automotive industries. For investigating customer behaviora...

,Studies of the effects of mass communication normally work from a model of content-specific directional attitudinal influence on individuals. That is, the typical study examines changes in the opinions of a person that correspond to the arguments made in a message t o which he has been exposed. Innovative formulations in media effects analysis consist of deviations from this model. For instanc...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small business...

Purpose: The aim of this research was identifying the components of the integrated curriculum of arts education from the perspective of specialists, managers and graduates. Methodology: The present study in terms of purpose was applied and in terms of implementation method was qualitative. The research population was the curriculum experts included of specialists, managers and graduates of Far...

This paper presents a corpus-linguistic case study on the usage of Attitudinal Past in spoken communication. As representatives of the phenomenon, the two forms ‘I wondered’ and ‘I was wondering’ were selected. The aim is twofold: the first aim is to discuss frequent collocations, to analyse grammatical and structural features and to examine discourse factors governing the use of Attitudinal Pa...

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudina...