BACKGROUND Increasing prevalence of non-communicable diseases (NCDs) has been observed in Ghana as in other developing countries. Past research focused on NCDs among adults. Recent researches, however, provide evidence on NCDs among children in many countries, including Ghana. Beliefs about the cause of NCDs among children may be determined by the socioeconomic status of parents and care givers...

As a popular and important advertising style, Internet advertising has drawn substantial amount of scholarly attention. Previous studies have contributed to the understanding of the independent effects of various factors, such as product, consumer, website and ad per se, but few studies consider the impacts of the congruities between these factors on consumer’s attitude toward the ads. In this ...

this descriptive study investigates medical students' attitudes toward psychiatric wards. the study was completed at two psychiatric hospitals of shaheed navab safavi, and shaheed ismaily, as well as the psychiatric ward of shaheed rahnamoon hospital. medical students at two level of internship and stagery participated in the study. they completed questionnaires containing general informat...

The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase intention of athletic team merchandise among spor...

Mobile advertising has become one of the most popular applications in mobile commerce, particularly in the form of text advertising through SMS (Short Messaging Service). However, in the study of mobile advertising little is known regarding the effectiveness of SMS advertising and the factors contributing to its success. This research investigates the significance of a number of factors associa...

The current study examined the effects of ad type and the relevance between the advertised product and the game content on player’s memory and attitude toward the billboard placement embedded within a browser game. A 2 (ad type: animated vs. static) × 2 (game /ad relevance: high vs. low) factorial experiment was employed in the study. Results revealed that animated billboard ads prompt better a...

application of modern irrigation and drainage canals for efficient use of water resources is necessary. thus , identifying the factors influencing farmers ’ attitudes toward participation in irrigation and drainage projects (idp) is essential. the purpose of this study is to identify factors affecting attitude toward participation in idp in syakh darenjan, fars province , iran. stratified rando...

nowadays, many governments have found that the main cause of water crises in agricultural sector related to neglecting farmers’ role in irrigation and drainage networks management. water users association has been considered in order to transferring irrigation management to local beneficiaries. if farmers' opinion toward such transferring don't be investigated, it may lead to failure....

What are the effects of forced exposure to the brand website on perceived brand personality? An experiment with random assignment to exposure vs. control (nonexposure) groups for ten websites is analysed. Three covariates are included to test their impact on brand personality after website exposure: product type (utilitarian/ functional vs. auto-expressive), enduring involvement with the produc...