In both online and offline interactions, the visual representation of people influences how others perceive them. In contrast to the offline body, an online visual representation of a person is consciously chosen and not stable. This paper reports the results of a 2 step examination of the influence of avatars on the person perception process. Specifically, this project examines the reliance on...

As online information dissemination and e-commerce transactions become globally popular, understanding the cultural aspects of Web site documents will gain critical importance. Hidden cultural dimensions could facilitate or inhibit the usability and communication effectiveness of Web sites. However, few studies have investigated the existence of cultural dimensions in Web sites. This study iden...

Stokes, Childs, and Fuehrer (1981) have recently studied the relationship between the Bern Sex-Role Inventory (BSRI; Bern, 1974) and certain indices of "self disclosure." However, the Stokes et al. study contains a critical methodological flaw; their multiple regression analyses were not performed in the appropriate hierarchical fashion (the main effects were not partialed from the interaction ...

It was with initial reluctance that I agreed to review what I feared would be "one more" sex-role book with its compilation of well-designed, statistically sound, carefully analyzed empirical studies . . . that leave me untouched, uninterested, and unsatisfied. I had but to read the introduction to know that this book was d i f fe ren t and exceptional. Not only did the introduction summarize c...