نتایج جستجو برای: ambidexterity
تعداد نتایج: 640 فیلتر نتایج به سال:
Asmedia companies continue to struggle on the ever-changingglobal and digitalmarket, they oftenfailtobesimultaneouslyinnovativeandentrepreneurial.Asthoughintuitivelyknowingthat theyarestillnotontherighttrack,agrowingnumberofmediacompanieshasbeenobservedto approacheSportscompanies,intendingtoinvestininnovativecapabilitiestheylackthemselves....
a r t i c l e i n f o Providing data-centric decision support for organizational decision processes is a crucial but challenging task. Business intelligence and analytics (BI&A) equips analytics experts with the technological capabilities to support decision processes with reliable information and analytic insights, thus potentially raising the quality of managerial decision making. However, th...
a r t i c l e i n f o While previous studies suggest that firms can achieve superior performance by being ambidextrous—engaging in exploitative and exploratory activities simultaneously—research is scarce on the performance implications of pursuing ambidexterity in firms' marketing function. This investigation considers firms' ambidexterity in marketing to consist of exploratory and exploitativ...
Significant ambiguity remains in the literature regarding the conceptualization of organizational ambidexterity. We unpack this construct into one with two dimensions we term the Balance Dimension of Ambidexterity (BD) and the Combined Dimension of Ambidexterity (CD). BD corresponds to a firm’s orientation to maintain a close relative balance between exploratory and exploitative activities, whi...
information technology is a critical tool for companies to achieve the competitive advantage and organizational innovation. it capability provides an appropriate opportunity for retailers to improve their relationships with customers and progress firms’ performance. comes with advances in technology, retail industry by using information technology has changed its business process from tradition...
Addressing the call for a deeper understanding of ambidexterity at the individual level, we propose that managers? networks are an important yet understudied factor in the ability to balance the trade-off between exploring for new business and exploiting existing business. Analyses of 1449 ties in the networks of 79 senior partners in a management consulting firm revealed significant difference...
Afirm’s organizational and technological boundaries are two important demarcation lines when sourcing for technology. Based on this theoretical lens, four possible combinations of exploration and exploitation emerge. Applying an ambidexterity perspective to a firm’s technology sourcing strategy, we hypothesize that a curvilinear relationship exists between a firm’s technology sourcing mix and i...
This research examines how knowledge management elements of systems development projects are adapted to correspond with the increasing use of agile practices. Using a single, longitudinal case study, we draw on interview data from an initial CRM implementation that used a traditional approach, followed by a second project phase employing a hybrid agile-traditional approach. Oriented using the c...
this study aims to achieve a theory in the field of organizational ambidexterity and has been done to better understand this phenomenon in scientific and technological organizations. the research method is based on qualitative study and relying on grounded theory, in data collection unstructured and semi-structured research interviews was used and for data analysis paradigm model clarified by s...
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