advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

We study the large n limit of the moduli spaces of Gn-instantons on S and CP 2 where Gn is SU(n), Sp(n/2), or SO(n). We show that in the direct limit topology, the moduli space is homotopic to a classifying space. For example, the moduli space of Sp(∞) or SO(∞) instantons on CP 2 has the homotopy type of BU(k) where k is the charge of the instantons. We use our results along with Taubes’ result...

In last decade, yearly revenue from online advertising has soared from a moderate US$907 million to a whooping US$16.9 billion and the driving force behind this huge leap is found to be search advertising. Forecasts suggest that this trend will continue in coming years through the innovation of new types of search-related advertising. This rapidly burgeoning industry involves complex business m...

OBJECTIVE To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age. DESIGN A prospective, longitudinal, quasi-experimental design was used. A baseline survey was conducted in April to June 2002, before the launch of VERB advertising. Random-digit-dialing methods were used to survey a nationally representative sample of children a...