A randomized experiment performed in cooperation between Yahoo! and a major retailer allows us to measure the effects of online advertising on sales. We exploit a match of over one million customers between the databases of Yahoo! and the retailer, assigning them to treatment and control groups for an online advertising campaign for this retailer and then measuring each individual’s weekly sale...

In this paper, we study the targeting of advertising for the largest media expenditure for most firms—television. While television advertising was once used to “broadcast” to the widest possible audience, today with the explosion of channels and show content, it has the potential to be targeted to a narrower audience. In this paper, we investigate this potential in the context of congressional ...

Search engines, referrals services, advisors, and other forms of information gatekeepers and recommenders, are omnipresent in today’s information-heavy economy. These services widely employ sponsored recommendations, wherein merchants pay the recommender in return for favorable placement in the recommender’s list. As a form of advertising, sponsored results can serve as a signaling mechanism wh...

A randomized experiment performed in cooperation between Yahoo! and a major retailer allows us to measure the effects of online advertising on sales. We exploit a match of over one million customers between the databases of Yahoo! and the retailer, assigning them to treatment and control groups for an online advertising campaign for this retailer and then measuring each individual’s weekly sale...

ISSUES ADDRESSED The aim of the present study was to describe food advertising and expenditure on Australian television, and to conduct an audit to assess what proportion of food and beverage television advertisements was consistent with dietary recommendations. METHODS Data were acquired from a national media monitoring company for advertisements broadcast in five major Australian cities fro...

BACKGROUND Although most countries now have at least some restrictions on tobacco marketing, the tobacco industry meet these restrictions by re-allocating expenditure to unregulated channels, such as at point-of-purchase. METHODS Longitudinal data from 10 Canadian provinces in the International Tobacco Control Survey was analysed to examine adult smokers' support for a ban on tobacco advertis...

One central determinant of global environmental change is the continued expansion of personal consumption levels. In order to more fully understand the relationship between consumption and environmental degradation, the determinants of consumption must first be identified. Prior research in this area has focused on economic factors, primarily personal disposable income and population demographi...

The year of 1997 witnessed an important regulatory change in direct-to-consumer (DTC) advertising of ethical drugs. For the first time, the Food and Drug Administration (FDA) permitted brand-specific DTC ads on TV without a ”brief summary” of comprehensive risk information. This led to a three-fold growth of DTC advertising expenditure in four years, followed by an intensive debate about the ef...

Modern advertising returned to the People's Republic of China in 1979. This relatively young industry, despite growing at an annual rate of 15%, is institutionally unstable. Standing at the intersection between cultural production and commodity production, advertising is shaped by its structural relationship with the media and corporate sectors, both of which are reined in by the socialist stat...