In the article, careful attention is paid to suggestive aspects of advertising discourse, in particular, such a variety it as image which sometimes equated with prestigious discourse. The purpose article study suggesting brand names goal performance following tasks: consider concepts and discourses; outline specifics identify varieties brands; find out image; prove importance discourse concentr...

The article is devoted to the study of stylistic figures employed increase effectiveness social advertising. purpose was describe speech that are most often used when developing argumentation messages. material collected from various media banks on Internet by a continuous sampling method. We have analyzed environmental advertising posters, more than 4,000 units in total. Stylistic traditionall...

The article is devoted to important elements of advertising discourse ‒ ergonyms, trademarks and trademarks, in particular, their suggestive-manipulative potential. purpose our research outline the possibilities ergonomic vocabulary discourse. To realize goal, you need perform a number tasks: consider concepts ergonim, trademark, brand, sign, outlining common distinctive features; single out in...