An empirical study of 350 tourists reveals that using non-media information sources for planning tourist trip influences expectations fulfillment. The use of non-media information sources also has a direct impact on the future use of media information sources for future tourist trip planning, as well as an indirect impact through expectations fulfillment. More specifically, the main determinant...

advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

The purpose of community service is to introduce e-catalog digital marketing MSME players in DKI Jakarta Province. Jakpreneur-assisted actors Province are partners this service. main problems faced by the limited knowledge and skills utilizing marketing, do not have good quality product photos catalogs. solutions offered assistance understanding right making catalogs including data collection, ...

INTRODUCTION Brochures are commonly used as educational tools in daily neurological practice. They are provided to increase the general population's knowledge of a specific disease and also to combat sources of erroneous information. Surveys are the most commonly used method of ascertaining user satisfaction with services received. OBJECTIVES This study will assess patient-perceived satisfact...

Tourism promotion can be actualized through brochures, advertising, films, literary works, and works of art by doing direct marketing or word mouth recommendations to promote local tourist attractions. Literary also describe attractions myths, folklore, travel books, novels, films. This study analyzed the North Bali tourism novels. The novels used as research objects are novel Aku Cinta Lovina ...

nowadays, advertising companies and firms try to establish a trade name which is superior to similar ones. in order to overcome their competitors in advertising campaigns, the firms have adopted new approaches. they use the best and newest marketing and commercial advertising methods to attract potential customers and consumers. some advertisers use their competitors' trademarks, trade name, et...