a r t i c l e i n f o Keywords: Tacit knowledge exchange Salespeople Marketing success Marketing process innovation Marketing efficiency Marketing effectiveness Social networks Successful organizations adapt their marketing strategies to marketplace changes. Boundary spanners, such as salespeople, because they are able to embed themselves in social networks outside the organization, play a key ...

a r t i c l e i n f o Article history: First received in 18, July 2012 and was under review for 4 ½ months Available online xxxx Personalization of the marketing mix is a topic of much interest to marketing academics and practitioners. Using discrete choice demand theory, we investigate the aggregate market value for product attribute improvements when firms are engaged in personalized pricing....


 ABSTRAK
 Temali Project adalah kampanye program yang dilakukan oleh Indorelawan, sebuah organisasi nirlaba menggerakkan masyarakat dalam aksi sosial, untuk mengajak khalayaknya menjadi relawan. Ini merupakan salah satu dari Indorelawan mempromosikan kerelawanan dan menjadikan sebagai gaya hidup di Indonesia. Dalam melakukan sosial efektif maka diperlukan disiplin menyeluruh terukur....

The production of knock down houses is in a great demand especially Tanjung BatuSeberang.The craft knxok was passed from the era Sriwijaya Kingdom untilnow. inscreasing year to this has turned out be anopportunity so that many young people are engaged business. Kotler and Armstrong'sMarketing Strategy Theory (2004 Varadarajan 2009). research method uses qualitativeresearch. Collecting data thro...

Purpose. This paper is seeking to define the role of marketing in SMEs and to consider the extent to which traditional marketing theory and practice apply in a small business context. Method. A qualitative, exploratory approach using semi structured in-depth interviews amongst 20 owners of SMEs. Results. Marketing in SMEs has no common definition but is focused on meeting customer needs by acti...

Industri pariwisata pempunyai kontribusi besar dalam membangun perekonomian Daerah maupun Nasional. Pariwisata yang dikelola oleh Pemerintah Swasta juga berkontribusi terhadap Pendapatan Asli (PAD). Kabupaten Kendal merupakan salah satu daerah di Jawa Tengah memiliki aneka ragam pariwisata. Salah objek wisata menjadi unggulan adalah Pantai Ngebum. Fokus penelitian ini untuk mengetahui bagaimana...

Recommender systems (RS) are employed to personalize user interaction with (e.g. tourism) web-sites, supporting both navigation through large service assortments and the configuration of individual service packages. Depending on the interaction strategy, RS are either utilized to elicit users’ tastes and preferences or to stimulate desire for different offerings. In addition, as a potentially r...

This paper explores issues relating to the effectiveness of permission marketing initiatives. The goal is to analyze sales response of a permission marketing program along with its sales effectiveness compared to a simultaneous traditional advertising program. It attempts to determine the ability of permission marketing initiatives to yield segmentation descriptors.