The phrase by Feigenbaum (1951) that quality is never an accident; it is the result of intelligent efforts is rightly indicating the fruitful effects and outcomes for quality management systems like TQM and clearly depicting that right and intelligent efforts in the right direction will produce quality results which in turn creates value of organization in the market. While examining this indep...

We present a discrete event simulation model reproducing the adoption of Radio Frequency Identification (RFID) technology for the optimal management of common logistics processes of a Fast Moving Consumer Goods (FMCG) warehouse. In this study, simulation is exploited as a powerful tool to replicate both the reengineered RFID logistics processes and the flows of Electronic Product Code (EPC) dat...

Green product companies usually convey performance in either ambiguous or precise ways. Many studies have been conducted on the and information presentation of traditional products, but few examined which kind (ambiguous vs. precise) is better for presenting green products. This article three experiments with 484 participants to examine influence products consumers’ purchase intention. Results ...

This research intends to study the interface of key concepts Marketing and Quality in relation Fast Moving Consumer Goods (FMCG) Customers. variables i.e. product, price, place ...

This study examines the application of artificial intelligence (AI) in marketing fast-moving consumer goods (FMCG). Through a comprehensive literature review, key findings and insights from relevant studies are synthesized. The reveal that AI-driven strategies, such as word-of-mouth communication personalized recommendations, significantly impact behavior decision-making. AI enables advanced re...

Consumer-brand identification and consumer engagement in social media brand communities (SMBC) are two of the concepts most highlighted recent studies, as benefit facilitators. This study addresses importance these their interaction effect on loyalty fast-moving goods (FMCG) category. The results quantitative show that FMCG, SMBC is driven by information searching, passion, feelings community c...

Title of dissertation: DIFFUSION DYNAMICS IN INTERCONNECTED COMMUNITIES Xiaoya Wei, Doctor of Philosophy, 2015 Dissertation directed by: Professor Eyad H. Abed Dept. of Electrical & Computer Engineering In this dissertation, multi-community-based Susceptible-Infected-Recovered (SIR) and Susceptible-Infected-Susceptible (SIS) models of infection/innovation diffusion are introduced for heterogene...