Purpose – The primary purpose of this study is to illustrate an analytical method to identify tangible and intangible customer values and to translate those values into brand identity differentiators and product specifications. Design/methodology/approach – The authors adapt a product development analysis tool, the Value Opportunity Analysis (VOA), to the design of a brand identity, illustratin...

In this article we study VOAs with two Miyamoto involutions generating S3. In [M3], Miyamoto showed that a VOA generated by two conformal vectors whose Miyamoto involutions generate an automorphism group isomorphic to S3 is isomorphic to one of the four candidates he listed. We construct one of them and prove that our VOA is actually the same as VA(e, f) studied by Miyamoto.

In an attempt to clarify regional signal intensity changes, which may accompany the performance of the Stroop Color-Word task, healthy subjects were imaged using the fMRI BOLD technique while performing a modified version of the task. Both the AAA and VOA subdivisions of the anterior cingulate cortex were significantly activated during the interference condition; however, only the signal intens...

Galilean W3 vertex operator algebra (VOA) GW3(cL,cM) is constructed as a universal enveloping of certain non-linear Lie conformal algebra. It proved that this simple by using the determinant formula vacuum module. The reducibility criterion for Verma modules given, and existence subsingular vectors demonstrated. Free field realization its highest weight are obtained within rank 4 lattice VOA.

Recent literature has examined the problem facing decisionmakers with bounded awareness, who may be unaware of some states of nature. A question that naturally arises here is whether a value of awareness (VOA), analogous to VOI, can be attributed to changes in awareness.In this note it is shown, in a sense that will be made precise, that the sum VOA+VOI is constant and independent of the choice...