نتایج جستجو برای: word of mouth advertisement
تعداد نتایج: 21173696 فیلتر نتایج به سال:
Word-of-mouth is the interpersonal process by which information about an innovation diffuses in a social system. Little empirical data is available from the field. Nevertheless, several stylized facts are identified and widely accepted. For instance, consumers actively search for information. It is also known that knowledge about incremental innovations diffuses quicker, because part of the kno...
Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...
nowadays,tourism industry considered as one of the main sources of income of a country.unfortunately and despite of owning plenty of cultural historical and natural attractions, iran has not reached to a proper position in this field. besides, the historical cities of a country are considered as the income resource and national wealth of it. qazvin with a rich cultural precedent, have suitable ...
Objective Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such percept...
The aim of this study was to investigate the importance of green marketing mix and its effect on word of mouth advertising with the mediating role of brand love and brand loyalty from the viewpoints of consumers of swimming pools in Rasht city. This study was a descriptive survey conducted as a field. The population was unlimited and included all consumers of swimming pools in Rasht city. The ...
the current paper seeks to study the effects of relationship quality on customer’s behavioral responses at different stages of the relationship life cycle in iran's banking industry. in this respect agriculture bank of iran was selected as the target population of the suggested theoretical model of this experiment and 417customers of the bank have participated as the statistical samples to...
Pemasaran word of mouth berbasis brand community membuat perusahaan menargetkan komunitas-komunitas yang sesuai dengan karakteristik produk pemasaran menjadi lebih efektif. Penelitian ini berfokus pada pemodelan dan analisis community. Model terdiri dari lima variabel yaitu Susceptible, Infected, Community, Positive, Negative. dianalisis menentukan titik kesetimbangan menghasilkan dua didapatka...
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