نتایج جستجو برای: wholesale marketing
تعداد نتایج: 55677 فیلتر نتایج به سال:
The objective of the paper is to study how wholesale price and revenue sharing contracts affect operations and marketing decisions in a supply chain under different dynamic informational structures. We suggest a differential game model of a supply chain consisting of a manufacturer and a single retailer that agree on the contract parameters at the outset of the game. The model includes key oper...
The main objective of the present study is to investigate the production and marketing of fresh figs in Garmsar Region. Semnan Province has the largest area under fresh figs in Iran. About 84 percent of this area is in Garmsar region, hence, it was selected as the study area. Data were collected by random sampling method through interviews with a sample of 70 fresh fig producers in Garmsar regi...
The main objective of the present study is to investigate the production and marketing of fresh figs in Garmsar Region. Semnan Province has the largest area under fresh figs in Iran. About 84 percent of this area is in Garmsar region, hence, it was selected as the study area. Data were collected by random sampling method through interviews with a sample of 70 fresh fig producers in Garmsar regi...
With the development of e-commerce, many wholesale suppliers establish direct channels competing with their retailers. Such competition is often referred to as supplier encroachment. Previous studies assume the perfect rationality of retailers. However, supplier encroachment may trigger the fairness concerns of the retailers as a supplier is also a competitor of its retailer if the supplier enc...
Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl
I our paper about optimal reverse pricing mechanisms [Spann M, Zeithammer R, Häubl G (2010) Optimal reverse-pricing mechanisms. Marketing Sci. 29(6):1058–1070] (hereafter, ORPM), some of the mathematical derivations implicitly assume that the name-your-own-price seller interprets the outside-market posted price p differently than the buyers. This note shows that all of the qualitative results i...
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