We investigate advertising level, pricing and production decision problems in a supply chain when demand and cost disruptions occur simultaneously. The channel consists of one manufacturer and one retailer where demand depends on retail price and advertisement expenditure. We examine the case in both cooperative game and non-cooperative Stackelberg game.

We investigate a dynamic advertising model where product quality is endogenous. In the differential game between single-product firms, there exists a parameter range where the low-quality firm uses a more efficient advertising technology and earns higher profits than the rival. Moreover, we show that equilibrium qualities are the same under duopoly, multiproduct monopoly and social planning, th...

Cooperative advertising is an incentive offered by a manufacturer to influence retailers’ promotional decisions. We study a dynamic durable goods duopoly with a manufacturer and two independent and competing retailers. The manufacturer as a Stackelberg leader announces his wholesale prices and his shares of retailers’ advertising costs, and the retailers in response play a Nash differential gam...

In this work we discuss an approach to advertising over Internet using software agents. The agents represent users of mobile devices and service/product providers. The user agents autonomously analyze advertisements by cooperation and negotiation with provider agents and notify the user when interesting offers are found. Notifications and offer descriptions are sent using email, SMS messages an...

A distributed system for Web search and search-based advertising is proposed as a way to solve the scalability problems of centralised Web search and to enable low cost entry to the search and advertising market for service providers. Challenges and potential solutions for implementing search-based document advertising in a distributed search system are discussed. Security and trust issues in a...

The paper offers an exploratory empirical investigation of the determinants of cooperative advertising participation rates. Using data for 2,286 brands, we examine the relationship of participation rates to national advertising expenditures by brand. We also consider how participation rates vary with average manufacturers’ margins by industry, average retail margins by category, and additional ...