Nowadays with the ever-increasing growth in social media platforms and the creation of different forms of online activism, the word known as “Campaign” has become a familiar and useful term in people’s everyday lives. Campaigns with all kinds of social aims especially using Hashtags are run on social media platforms by individuals, charities, NGOs, governments, municipalities and brand companie...

Using transaction-level data from two German banks, we study the effects of smartphones on investor behavior. Comparing trades by same in month across different platforms, find that increase purchasing riskier and lottery-type assets chasing past returns. After adoption smartphones, investors do not substitute platforms buy also riskier, lottery-type, hot investments other platforms. to trade s...

Study Term Definition Boudreau and Hagiu (2009) Multisided platform, e.g. App store Platforms are products, services, or technologies that serve as foundations upon which other parties can build complementary products, services, or technologies A multisided platform is both a platform and a market intermediary. Distinct groups of consumers and “complementors” interact through multisided platfor...

Apps are the new model of application software that originally developed for the software distribution to mobile devices, is emerging also in the other categories of devices. User finds the apps in a custom website called the store, whereas apps in the form of an auto-installing software package can be downloaded freely or after paying a fee, and easily installed and configured. The mobile plat...

During the past decade, the proliferation of social media has infiltrated various sectors of social and business communications. Of particular interest is the growth of health related websites and the healthcare sector’s adoption of social media. In this paper, we develop a typology of health 2.0 collaboration platforms and websites. According to the proposed typology, two major types of actors...