In order to solve the problems of trust evaluation in the field of online auction, this paper designs a trust model composed of multi-key-factors trust path. Based on the existing trust model, this new model tries to solve the problems of no-standard, no-view and no-prevention. It divided the trust into direct trust and recommended trust. Each trust Calculation depends on its path. As we know, ...

social capital has received considerable attention in all branches of social sciences, and has recently been the focus in the field to explain about procreator elements. trust is one of the social capital elements and plays an important role in specifying consequences incidental to social capital. nearly two decades ago, robert putnam proposed an explanation of trust relying on associational li...

abstract— peer-to-peer ( p2p ) systems have been the center of attention in recent years due to their advantage . since each node in such networks can act both as a service provider and as a client , they are subject to different attacks . therefore it is vital to manage confidence for these vulnerable environments in order to eliminate unsafe peers . this paper investigates the use of genetic ...

Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...

credit decisions are extremely vital for any type of financial institution because it can stimulate huge financial losses generated from defaulters. credit scoring models are decision support systems that take a set of predictor variables as input and provide a score as output and creditors use these models to justify who will get credit and who will not. many different credit scoring models ha...

Trust model is an important component of gird security model and can be classified as mission-unaware identity trust model, mission-aware identity trust model, mission-unaware behavior trust model and mission-aware behavior trust model. All of them could be regarded as projections of mission-aware behavior trust model, by which authorization depends on not only the trust but also the cost and q...

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...