Not all travel decisions are based on a careful search for information. Tourists increasingly make such impulse, driven in part by the widespread use of social media. However, few studies have examined psychological mechanism behind impulsive decisions. Utilizing two scenario-based experiments, we investigate and boundary condition under which perceived conspicuousness experiences shared media ...

BACKGROUND Role of information source, perceived benefits and risks, and destination image has significantly been examined in travel and tourism literature; however, in medical tourism it is yet to be examined thoroughly. The concept discussed in this article is drawn form well established models in tourism literature. METHODS The purpose of this research was to identify the source of informa...

Recently, the travel category has gained a lot of traction on social media platforms, with most content creators, bloggers, celebrities, and travelers using to convey share their experiences communities. As digital adoption technological infrastructure improves, number users platforms grows. result, is now playing an increasingly important role in human decision making. This study adopts descri...

The COVID-19 outbreak has miserably disrupted the tourism industry and travelling life style of people. Since is still ongoing, it presumed that intention behaviour people towards will change. Thus, in this context, study employs empirical research to examine travel intentions travellers during pandemic identifies behavioural changes may have experienced while visiting any destination pandemic....

The theory of Planned Behaviour is one of the models most frequently used in the literature to explore pro-environmental behaviour including recycling, travel mode choice, energy consumption, water conservation, food choice, and ethical investment (Stern, 2000; Staats, 2003). Armitage and Conner (2001) identified its application in 154 different contexts. The Theory of Planned Behaviour (Ajzen,...

Reality show has started to dominate the television industry and been used as media for product placement strategy. Destination in reality serves same purpose. However, previous study destination is limited, well about travel intention through show. The purpose of this examine influence exposure viewers’ destination. This was conducted using experimental method, involving one hundred four under...