With rapid development of network, network marketing has incomparable advantages compared to traditional marketing. This paper applies field survey results and combines current status of car enterprise network marketing to analyze advantage and disadvantage of car industry network marketing.

OBJECTIVE To identify pledges made by the food industry to change food marketing to children worldwide, examine their content and discuss their potential to reduce the harmful effects of food marketing to children. DESIGN A search for pledges and specific commitments made by participating companies and a content analysis of their scope and criteria used to define the marketing covered or excl...

Point-of-sale (POS) advertising at retail stores is one of the key marketing avenues used by the tobacco industry. The United States Surgeon General urges actions to eliminate POS tobacco advertisements because of their influence on youth smoking. Many youth empowerment programs are implemented to address tobacco industry marketing influences, including POS tobacco advertisements. While youth a...

Marketing is one of the most prominent issues of modern trading culture. E-marketing refers to the advertisements published on World Wide Web. Advertising to the right user in the right way at the right moment is critical to the success of any e-marketing campaign. Social network can provide a link structure which can be explored to target a specific group of customers with their appropriate in...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

This paper examines the relationships between Internet message-board activity and abnormal stock returns and between Internet message-board activity and abnormal trading volume. This study focuses on RagingBull.com and Internet service sector stocks. I choose RagingBull.com because its format enables me to measure investor opinion objectively. I find that on days with abnormally high message ac...

Korczak, Korczak and Lasfer (2010) (hereafter KKL) examine the likelihood and amount of corporate insider (company director) trading before a news announcement about a corporate event. The novel feature of the paper is that it examines insider trading after distinguishing between good and bad subsequent news announcements. The authors construct a unique dataset of 119,179 news announcements and...

the Internet provides new opportunities and challenges for agricultural product marketing. B2B E-marketplace is a model of E-commerce, which has been used to trade a wide range of goods, including agricultural products. The paper attempted to analyze the benefits and critical factors of B2B e-marketplace in agriculture product marketing case study by Shandong Shouguang Vegetable Trading Market ...

We develop and implement a model for a profit maximizing firm that provides an intermediation service between commodity producers and commodity end-users distributed over a realistic spatial network. Producers and end-users trade with the firm through contracts for delivery of grain during the marketing season. The firm begins the marketing season with a portfolio of prearranged purchase and sa...