This paper reports on a qualitative research in which the main themes for understanding and operationalizing behavioural market orientation of technology based ventures in biotechnology have been identified. The research forms a basis for future quantitative research assessing the degree and performance implications of behavioural market orientation of knowledge intensive high technology SMEs. ...

in the present article, the author has replaced the concept of “globalization” with “globecomization” and through formulating the concept of “bioculture”. the article attempts to explain novel mechanism and techniques of “power”to manage individuals and the population. the author has defined “bioculture” as a new style of governance through an alloy-like composition of “power, technology and ps...

in the present study, the survey research strategy was used to investigate the effect of factors influencing the success of customer relationship management (crm) considering mediating effects of organizational factors. the population consisted of managers and employees in the sports services sector of six metropolitan hotels of iran and 67 hotels were selected as the study sample. the data wer...

Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if firm wishes develop an superior competition, it must have strong technology orientation market orientation. The objective of this study was examine effect on service SMEs operating field social hea...

Interest in the strategic orientations of firms and their impact on performance has increased in recent years. Customer orientation with a view to satisfying customers? needs is often contrasted to more product or technology-related orientations that rely on research for new product development ideas. Our study links these orientations directly to innovation by examining their relationship with...

this study extends prior researches by exploring the effect of organizational orientations on export performance. building on the already extensive literature, we developed a model of relationship. a total of 120 usable questionnaires were received from the iranian food industry smes. the results indicated that entrepreneurial orientation, market orientation and learning orientation positively ...