The constructionist social semiotics that we propose in this paper understands action from the perspective of communicative syntax, based on concept an interpretive adrift takes place at interface between emiter and receiver depending semantic context which various constructs are formed modified.
 In paper, will show origins can be found neurolinguistic programming - namely identifying sen...

Gesture is central to human interaction, depicted in art, taught in rhetoric, and studied as part of utterance. Gesture involves varying semiotic modalities and connections with speech. There are cultural particularities to its use and form, as well as ideological constructions of its appropriateness and expressive capacity.

Information systems are increasingly subject to philosophical inquiry. It is both a sign of the IS discipline’s maturity and a response to social perplexities. An obvious candidate for a philosophy of information systems is semiotics. A serious obstacle, though, has been the reductionist development in the previous century of semiotics, thereby moving it away from phenomenology. Then, in its tu...

One of the recent web developments has focused on the opportunities it presents for social tagging through user participation and collaboration. As a result, social tagging has changed the traditional online communication process. The interpretation of tagging between humans and machines may create new problems if essential questions about how social tagging corresponds to online communications...

INTRODUCTION Organizational semiotics can deliver fruitful perspectives to study interculturality and globalization. Organizational semiotics deals with all kinds of semiotic aspects in organizations, like behaviour of people, behaviour of departments and behaviour of information systems. In order to explain the relevance of semiotics in the study of organizations, an introduction into organiza...

This article explores the production of naturalized temporality and its ideological effects by focusing on the semiotic process of indexical order. Linguistic practice is linked with the exercise of power not only by constructing intersubjective social reality in an ongoing communicative process, but also, and perhaps more powerfully, by constructing an historical narrative that logically unfol...

The relation between energy consumption and its environmental impact is weak or even almost inexistent in the Brazilian scenario due to sociocultural reasons. This work takes advantage of an experimental smart grid deployment scenario to propose the concept of Social Eco-feedback Technology. It aims at establishing this relation by promoting a new social affordance (behavior pattern), favoring ...

Sometimes, in order to mature, a methodology operates outside the mainstream for a period of time; it becomes the mainstream methodology only after this phase. This happened, for example, with neural networks, which appeared in the early 60's, but became the mainstream in research only 25 years later, after the development of the backpropagation algorithm as its learning algorithm. It happened ...

There can hardly be a topic of greater interest to readers of this journal than the one announced in the title of Halliday’s recent article: “Towards a languagebased theory of learning” (hereafter, LTL).i It is also a topic that is of particular educational importance at this time when, fired by the symbolic significance of the approaching start of a new century, reformers plan major changes in...