consumers have different needs and desires in their relationship with service firms and not every consumer is willing to engage in close commercial relationship in the same manner. although customer relationship management (crm) is a top priority for marketers, scholars and managers do not appropriately understand these distinct relational preferences. this article introduces ‘customer attachme...

  The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficult since bank databases are multi-dimensional, comprised of monthly account records and daily t...

In cycle of attraction and keeping the customers, fulfilling the customer satisfaction via identifying of their needs is very important. So, identifying the amount of customer satisfaction and informed of the field of strength and weakness in this regard, helps manager programming in line with customers better maintenance. The objective of this study is determination and priority of effecting c...

The increasingly popular trend of conceptualising education in terms of “customer service” is, in some ways, attractive. It encourages educators to think in terms of meeting students’ needs and to develop innovative ways to deliver their “product.” In other ways, however, it fails to convey the essential collaborative, participatory, reciprocal relationship that is central to effective teaching...

weakness of research & development strategy for technology transfer management in product design activities is one of the most difficulties for local companies in iran. therefore, this paper trying to present a method to indicting research & development strategy for identifying fit technology with requirements of customer and provide a solution for acquisition of needs technologies of companies...