Social media has become a major channel for firms’ marketing communications. Yet studies on the impact of social media marketing (SMM) have been limited to a few large firms. Motivated by the lack of understanding of the effectiveness of SMM for small and medium-sized enterprises (SMEs), this study investigates the impact of online SMEs’ SMM messages on their sales performance through customer ...

Previous research in the field of product innovation management has focused on large firms. This is unfortunate because small and medium-sized enterprises (SMEs) have features that clearly distinguish them from their larger counterparts and also play an important role in the global economy. In addition, SMEs often have more varying control of the whole innovation process – from identification o...

The smooth running of small and medium-sized manufacturing enterprises (SMEs) presents a significant challenge irrespective of the technological and human resources they may have at their disposal. SMEs continuously encounter daily internal and external undesirable events and unwanted setbacks to their operations that detract from their business performance. These are referred to as ‘disturbanc...

Open innovation networks, which involve a diverse set of partners, are vital for developing new products and services, especially for small and medium-sized enterprises (SMEs). Information systems play a significant role in empowering such networks throughout the entire open innovation process. The full article presents the case of an innovation network in the medical device industry, and ident...

 Total quality management (TQM) is one of the key approaches towards realizing the goal of meeting customer satistaction. Besides efforts for quality improvement by large companies, many small and medium-sized enterprises (SMEs) have also pursued their quality improvement effort, but mostly through the ISO 9000 certification route. Few of these SMEs have actually implemented a total app...

Croatian food industry is one of the most signifi cant strategic segments of the whole Croatian industry. However, the largest producers in Croatian food industry are still large lapsed enterprises formed before establishment of market economy. Hence, our purpose is to present the state, role and potential of SMEs inside the industry. Th e analysis of the role of SMEs is shown through data abou...

Adoption of innovations within small and middle-sized enterprises (SMEs) employing fewer than 250 employees is limited compared to large companies. Within the current study, our goal is to identify hindering factors influencing adoption of innovation within SMEs. To identify this, we conducted a case study on the usage of mobility related innovations within 20 small and medium-sized enterprises...

The lack of anticipated engagement in e-business by small to medium sized enterprises (SMEs), who are an important contributor to economic activity, is of increasing concern to governments and service providers alike. This paper explores the use of a conceptual framework which includes theoretical contributions from ICT adoption by SMEs, strategic networks and inter-organisational systems and e...

This paper investigates the role of Enterprise Resource Planning (ERP) systems in the context of small and medium size enterprises (SMEs). The paper reports on research findings from a case study that has been conducted in 14 SMEs, operating in steel manufacturing and woodworking. By dividing the enterprises into three different groups; medium-sized, small, and micro enterprises, this study pro...

Small and medium-sized enterprises (SMEs) are a vital and growing part of any national economies. In common with most large businesses, SMEs have recognized the importance of knowledge management. Using survey data from 219 small and medium-sized enterprises in Austria and Switzerland including Liechtenstein, this paper investigates the use of knowledge processes and knowledge methods for SMEs....