The social inclusion aspects of shopping malls and their effects on our understanding of urban spaces have been a controversial argument largely discussed in the literature. Shopping malls offer an open, safe and democratic version of the public space. Many of their detractors suggest that malls target their customers in subtle ways, promoting social exclusion. In this work, we analyze whether ...

The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and retailing literature compared to other atmospheric cues. Researchers report ambiguous findings and shortcomings of measurement approaches. Based on a critical literature review, a field experiment in a regional shopping mall investigates the effectiveness of ambient scent. Before-and-after surve...

Towards robust and convenient indoor shopping mall navigation, we propose a novel learning-based scheme to utilize the high-level visual information from the storefront images captured by personal devices of users. Specifically, we decompose the visual navigation problem into localization and map generation respectively. Given a storefront input image, a novel feature fusion scheme (denoted as ...

The Indian retail industry continues its growth trajectory on to 2011. India has emerged as the hottest retail destination. Most of the organized retailing in India has started recently and is concentrating mainly in metropolitan cities. The growth of Indian organized retail market is mainly due to the change in the consumer behavior. This change has come in the consumer due to the increased in...

In this paper, we propose a novel location technology-based shopping service system (LSSS); describe its design methodology and implementation detail. LSSS incorporates handheld terminals, resource management system and wireless location technology together to make a whole system. The service provided by the system can make customers in a shopping mall conveniently get product information, noti...

Shopping places have been involved in commercial life various forms throughout history. Today, it has become a public space, called shopping center or mall, and consists mostly of indoor spaces includes different functions other than shopping. These structures, which are located the city centers, taken place urban peripheries with economic developments increase vehicle ownership over time. Whil...