This study aims to expand the knowledge on consumer experiences and values from an innovative marketing perspective in context of shopping centers inland towns Brazilian Northeast region. A qualitative approach was adopted using 50 in-depth interviews center visitors collect data. Interpretative Phenomenological Analysis used evaluate The results revealed two main categories: unpleasant pleasan...

Shopping centers have received much interest in recent years. This comes as many struggled with declining footfall and the demise of large anchor tenants. The bankruptcy one tenant has often led shopping into a downward spiral from which there is no return. In this paper, we provide an example how center can develop sustainably transforming retailscape. Our findings highlight role management su...

This study examines the outcome of shopping center development as reflected in their built forms. Specifically, this research explores if the design attributes of the shopping centers are related to their economic and walkability characteristics. This is a cross-sectional study focusing on 19 neighborhood shopping centers in Houston, TX, each with a supermarket chain store. It assessed design a...