Background:Addiction is regarded as one of the most important social issues influencing all aspects of people’s lives including personal, social, physical, and mental aspects. Given the increasing rate of the disease and its associated irreparable damages to a patient’s life and the community, this disease and its methods of preventing and treating should especially be taken into consideration....

This research argues that the meaning embedded in consumption symbols, such as commercial brands, can serve to represent and institutionalize the values and beliefs of a culture. Relying on a combined emic-etic approach, the authors conducted 4 studies to examine how symbolic and expressive attributes associated with commercial brands are structured and how this structure varies across 3 cultur...

Many branding consumer-based models focus on analysing the influencing effects of the brand; however, not in relation to Generation Y. Given the size and influence of Generation Y, and that a number of brands (i.e. Red Bull) focus specifically on capturing Generation Y, increasingly their relevance to branding practitioners and branding academics is being realised. This study examines the relev...

Abstract This study investigates the effect of self-expressiveness and hedonic brand aspect on jealousy through love female fashion clothing brands. Conceptualized research framework is empirically tested utilization Smart PLS. Data are collected questionnaire survey from 313 consumers with convenience sampling. It proven that positively related indirectly associated for Brand in association en...

OBJECTIVES Manipulations of the setting and instructions were tested for effects on language use and reported health following expressive writing (EW). METHODS Participants (N=76) wrote in one of three conditions that differed by setting and the delivery of writing instructions. RESULTS The results showed that altering the context for EW influences participants' language use and their perce...

This paper provides insight into the brand identity elements co-creation phenomenon and explores the effect of co-creation claim on brand identification. The paper also verifies the moderated effect of product involvement and self-construal. The experimental study and the analysis of variance demonstrate that co-creation claim is confirmed to influence brand identification positively. On the ot...

Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits, the researcher surveyed 211 Elon students and compared their preference for four brands from two industries. One brand from each industry utilized ant...

Massive volumes of high-dimensional data that evolve over time are continuously collected by contemporary information processing systems, which bring up the problem organizing these into clusters, i.e. achieving purpose dimensional reduction, and meanwhile learning their temporal evolution patterns. In this paper, a framework for evolutionary subspace clustering, referred to as LSTM–ESCM, is in...

This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and life...