abul’at?hieh, a distinguished poet and the innovator of the technique of ascetic poetry in abbasid era, was obviously and markedly under the influence of the holy qur’an and made an extensive use of quranic rhetorical devices and figures of speech in his poems. the influence of the qur’an on abul’at?hieh is in all lexical, collocational, musical, rhetorical and thematic areas. however, those fi...

abstract using rhetorical figures in specialized languages like the language of newspaper headlines is common. the present study attempted to conduct a contrastive analysis of the english and persian sport newspaper headlines related to the 2014 fifa world cup. toward this end, a corpus consisting of 400 english and 400 persian headlines published during 12th of june to 13th of july, 2014 was c...

The change to digital writing amounts to a reconfiguration which affects the very nature of knowledge. There is a scientific and operational stake in the study of the characteristics inherent to this renewed form of writing, particularly for the design of systems, the analysis of practices and the teaching of digital writing. This paper contributes to such purpose with a theoretical study based...

Novice academic writers, particularly Iranian graduate students (IGSs), upon entering an academic community, are hypothesized to face probable difficulties in practicing rhetorical expectations set by the experienced (EXP) members, hence, not being able to write in a way acceptable to these professionals. To explore the probable rhetorical distance between them, this study investigated the empl...

Specialised languages such as the language of economics and politics are continuously undergoing dynamic development particularly in the area of lexis which is constantly evolving to reflect a rapidly changing society. A large part of specialised language is made up of rhetorical figures. Each specialised language has its own means of persuasion, its own rhetorical devices. This study examines ...

Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...

Overloaded and disinterested consumers have become skillful at screening out ads. In response, advertisers employ and combine various strategies, with two major ones being (a) rhetorical figures (e.g., rhyme, puns) and (b) message repetition. Though each has received substantial research attention and is crucial to advertising theory, they have not been examined simultaneously. We conducted a m...

We show that surface-level markers of pragmatic intent can be used to recognize the important sentences in text and can thereby improve the performance of text summarization systems. In particular, we focus on using automated detection of rhetorical figures—characteristic syntactic patterns of persuasive language—to provide information for an additional metric to enhance the performance of the ...